2004 — Where it started
On the side of a truck.
I was Production Manager at ADPRO Design, handling logos, signs, and vehicle graphics from the first sketch to the last squeegee pass. Wrapping vehicles teaches you things no design school covers (not that I'd know, more on that below): production files that actually print, type that's still readable at 70 mph, and how to stay calm while laying film over a compound curve in a parking lot in February.
After that, nothing a client says on a Zoom call can hurt you.
2006–2013 — The corporate detour
Where I learned how brands break.
About seven years inside fast-growing national consumer brands: Ideal Health, The Trump Network, and Bioceutica. I wrote the specs IT built from, ran packaging, print, training, and websites, and kept the brand consistent from marketing to the field.
Translation: I've sat in the requirements meeting, the brand-police meeting, and the "why is the website down" meeting. I now build things so that last one happens less.
2014 — Creative Hayes Design
A mostly failed business venture.
A bold new branding studio. The logos were great. The business plan was optional. Today it survives almost entirely on custom cornhole boards, which is not what the original pitch deck said, but a brand is a brand and these ones come with a hole you throw bags of corn into.
It's also the name on this website, so at least the domain finally earns its keep.
2016 — Superior Brand Solutions
The day job. The main event.
I lead the creative and development side, owning how the work looks from concept to finished product across apparel, promo, print, signage, and the web. Nothing goes to the client until it meets the brand standard.
Clients range from local businesses to Fortune 500 partners. Some of them run national programs on platforms I built.