Creative Hayes Let's talk

David Hayes Director of Design & Development, Superior Brand Solutions

I make brands look good, then build the thing they live on. then fix the server it runs on. then print it on a truck. usually before lunch.

Designer. Developer. Former professional vinyl wrestler. One guy, start to finish: concept, brand, build, launch, upkeep.

See the work

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Years making brands behave

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Years running design & dev at Superior

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Fortune to the corner shop. Clients, not dollars.

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Guy, start to finish

01 Selected work

The work does the talking. I just do the typing.

  • Hand-Painted Banners
    01

    Hand-Painted Banners

    Branding
  • Commercial HVAC
    02

    Commercial HVAC

    Web
  • Towing Logo
    03

    Towing Logo

    Branding
  • Business Cards
    04

    Business Cards

    Print
  • Charity Tee
    05

    Charity Tee

    Apparel
  • Pub Merch Store
    06

    Pub Merch Store

    Web
  • Company Van
    07

    Company Van

    Wraps
  • Cornhole Boards
    08

    Cornhole Boards

    Print
  • The Jumping Pig
    09

    The Jumping Pig

    Web

See the full gallery

I don't name names.

You'll recognize the logos… or you won't. Either way, I drew them. Hover to bring them back to life.

See all the logos

02 About

I run design and development at Superior Brand Solutions, a full-service branding shop in Medford, MA. That's a fancy way of saying that when something needs to look good and work, it ends up on my desk.

2004 — Where it started

On the side of a truck.

I was Production Manager at ADPRO Design, handling logos, signs, and vehicle graphics from the first sketch to the last squeegee pass. Wrapping vehicles teaches you things no design school covers (not that I'd know, more on that below): production files that actually print, type that's still readable at 70 mph, and how to stay calm while laying film over a compound curve in a parking lot in February.

After that, nothing a client says on a Zoom call can hurt you.

2006–2013 — The corporate detour

Where I learned how brands break.

About seven years inside fast-growing national consumer brands: Ideal Health, The Trump Network, and Bioceutica. I wrote the specs IT built from, ran packaging, print, training, and websites, and kept the brand consistent from marketing to the field.

Translation: I've sat in the requirements meeting, the brand-police meeting, and the "why is the website down" meeting. I now build things so that last one happens less.

2014 — Creative Hayes Design

A mostly failed business venture.

A bold new branding studio. The logos were great. The business plan was optional. Today it survives almost entirely on custom cornhole boards, which is not what the original pitch deck said, but a brand is a brand and these ones come with a hole you throw bags of corn into.

It's also the name on this website, so at least the domain finally earns its keep.

2016 — Superior Brand Solutions

The day job. The main event.

I lead the creative and development side, owning how the work looks from concept to finished product across apparel, promo, print, signage, and the web. Nothing goes to the client until it meets the brand standard.

Clients range from local businesses to Fortune 500 partners. Some of them run national programs on platforms I built.

Formal training

None.

I'm 100% self-taught. No design degree, no CS degree, no bootcamp certificate in a frame. Some people call it “fake it ’til you make it.” I prefer “twenty-two years of very aggressive homework.”

Either way, the files print, the sites load, and nobody has asked to see a degree yet.

03 Services

Everything, mostly so I can't blame anyone else.

  1. 01

    Branding & Logos

    Identity systems that work at favicon size and billboard size. Ask me which one people forget.

  2. 02

    Creative & Print

    Apparel graphics, packaging, signage, and anything else that has to survive a production run.

  3. 03

    Vehicle Wraps

    Designed it, printed it, installed it. In a parking lot. In February.

  4. 04

    Websites

    Custom WordPress themes built from scratch, not a $59 template with a different hero photo.

  5. 05

    Front End

    Clean, fast, animated where it earns it, accessible because it should be.

  6. 06

    Back End

    Custom plugins, WooCommerce, multisite networks running dozens of company stores, rewards programs, inventory syncs.

  7. 07

    Servers

    Linux, SSL, migrations, and bringing hacked sites back from the dead. Cheaper when it's me.

04 Timeline

Twenty-two years. Trucks, boardrooms, browsers, servers.

  1. 2004

    Production Manager

    ADPRO Design

    Logos, signs, and vehicle graphics, from the first sketch to the last squeegee pass.

  2. 2006

    Customer Service & Private Label Manager

    Ideal Health

    Ran the reps and built the graphic portfolio for every private-label account.

  3. 2009

    Senior Business Analyst

    The Trump Network

    Wrote the specs IT built from. Learned to speak fluent requirements.

  4. 2011

    Director of Sales Development & Creative Services

    The Trump Network

    Packaging, print, training, and websites, all held to a brand standard with zero room for error.

  5. 2012

    Director of Business Development

    Bioceutica

    Kept the brand consistent across marketing, web, service, distribution, and the field.

  6. 2014

    Founder

    Creative Hayes Design

    A mostly failed business venture, kept alive by custom cornhole boards.

  7. 2016

    Director of Design & Development

    Superior Brand Solutions

    Concept to finished product across apparel, promo, print, signage, and the web.

05 Contact

Let's talk.

Got a brand that needs a face, or a site that needs a brain? Fewer handoffs, fewer “that's not my department,” and nobody sending you a PSD that can't print.

hello@creativehayesdesign.com

The fine print: Superior Brand Solutions is the priority, so every submission gets reviewed by them first. Unless you've been drinking or need a cornhole board customized. Those come straight to me.